Stuart Wilde is a madly exuberant, visionary self-help guru with plenty of ideas about money, prosperity, abundance, and alligator pits in restaurants. His approach to money is straightforward: some is good, more is better, a boatload is a worthy objective. He doesn’t preach hypnotic states of magnetism laced with aphorism or affirmations, although Wilde is no stranger to the woo-woo factor and his imagination ranges wide. His simple directive is to put so much energy on your desire to prosper that it becomes inevitable.
Wilde regards money as energy and details ways you can create it, just in case you are not an heiress, don’t marry for money or successfully rob a bank. First of the Wilde commandments: love thyself. Accept the fact that you are fabulous enough to be entitled to abundance and then create some value that draws the money to you. Invent that supersonic mousetrap, open that restaurant with the rickety drawbridge over the moat full of hungry gators snapping at the shoes of patrons. Make it unforgettable and sell, sell, sell.
Second, be savvy about what money is and where it comes from and who has most of it. Banks have money and the only reason they loan it to you is to make more. Smart people have money which they use to buy up discount properties when the bottom falls out and everyone else is underwater. Cash is king, says Wilde, because it sets you free to make good deals or just dance to your own drummer. Can’t argue with that.
Acceptance of the concept of scarcity is a deal-killer, Wilde believes. You make room for lack in your thinking and lack will take over your life. Act as if you have more than you need and the attitude will begin to inform the reality. This involves bucking a pretty powerful system. Wilde calls it tick-tock, the ordinary world, the destiny of the subservient masses. He recommends that you reject the hamster-wheel-hard work model of prosperity that has you fork over your life for an hourly wage. Instead, decide to acquire serious wealth and upscale your output. Become an opera-singing plumber with a can-do attitude who arrives early and cleans up meticulously after solving the problem. Then charge premium prices for your overbooked service.
The sections about projecting your will on other people are a bit fuzzy. There’s no real model for how to do that and the examples Wilde gives seem nefarious, if not downright sleazy. But he does have an interesting technique for slipping inside the mind of the negotiator across the table to determine what’s really going on about the deal you are proposing.
The 2003 update to this book, originally published in 1989, predicts an economy overwhelmed by debt and the yang energy of unbridled corporate expansion and expensive wars. Give Wilde credit for reading the cards. He outlines strategies for working with cash, investing in real estate—or unloading it, considering stock, bonds and certificates of deposit, avoiding the pitfalls of land ownership, and dealing in precious metals. He also counsels that bankruptcy may be an unemotional part of the game plan and claims that people who stay focused, put out good energy and stay alert for opportunity will accrue great wealth in a down economy. Too early to tell if he is right—but the mix of Think, Believe, Create and Market is a map of positive steps to prosperity, even in the best of times. In these times, Wilde is a wonky but sober read—advice tempered by flights of fantasy—and he just might be right.
The Trick to Money is Having Some Stuart Wilde | Hay House, revised 2003